Mobile Marketing
As a business, it is important to identify what micro moments would lead a user to search for your product or services and then prepare a mobile ad in response. You can also optimize your website to take advantage of these micro moments.
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If you want your website to remain relevant and show up in a local mobile search, you need a responsive design website. In an effort to improve the user experience for those conducting a mobile search, Google recently released a new algorithm that will impact how websites show up when a smartphone or tablet is used. More importantly, it will impact which websites show up at the top of the search results and which ones are buried on page three. Websites that stay the same, regardless of the device being used, will more than likely take a backseat to the mobile-friendly variety. Having a responsive design or mobile-friendly website, therefore, is critical for your business.
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Mobilegeddon has arrived, and if your website has seen a sudden drop in traffic, it is probably because your website is not mobile-friendly and needs an urgent, immediate overhaul. Google announced in February that they would be releasing a mobile algorithm that would impact which websites showed up in a mobile search. Websites that are not mobile-friendly may see a rapid drop in their ranking and mobile traffic.
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Therefore, mobile search can generate a significant amount of traffic to your business at the local and national level. These users are looking for instant information that answers their questions or meets their needs and they are more likely to make a purchasing decision quickly. This provides you with a unique opportunity to grow your business with a mobile friendly site. With that in mind, visit your site from your smartphone and try to read through it.
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E-commerce provides an exciting opportunity for business owners and marketing teams with an imagination. Unlike print collateral that cannot be changed once it is out there, your website and AdWords campaigns can change whenever you feel like it.
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Google is releasing a new algorithm that will have a significant impact on who shows up in a mobile search. If you still have an old (non-responsive) website, you need to redesign it and fast. The new algorithm, that targets mobile-friendly sites, is set to release on April 21st and is expected to have more significant effect than anything that happened with Google Panda or Penguin.
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Crestview Dental Group Work Highlight 
7 Ways Web Presence Optimization Can Generate Local Business 
Top SEO Factors for Improving Your Ranking in Local Search Results 
Time is Shrinking and Your Message Needs to Fit Within Micro Moments 
Is Your Business Benefiting From the Increase in Local Searches? 