Is Your Dental Website Converting Patients on Mobile Devices?

Technology has a dramatic effect on the dental industry. Not only are new devices being created that assist dentists in providing better healthcare, but new devices are created that allow a patient to find a dentistry while they are on the go. However, if your dental website is not functioning properly for mobile devices, you could be losing potential patients. Don’t lose your patience over losing patients though. Instead, fix your web presence with a few mobile marketing tips.

Finding a dentist through local searches on smartphones and other devices is very common. Mobile device usage on smartphones and tablets is said to be growing by over 10 million people over the next 2 years alone. Having top placement on Google, Bing, and other search engines can be a vital source of acquiring new patients. If your website is not converting mobile searches, you could be missing out on a large percentage of that traffic and even more in the future.

Have a Mobile Friendly Dental Website

Not all websites are built for a small screen viewing like you would find on smartphones and tablets. Even websites made with Adobe Flash cannot even be seen on iPhones and many other devices. A website that is going to convert patients from dental marketing must offer a mobile website option. This does not mean you have to completely change your website though. By creating a portion of your website that is only displayed when someone is on a mobile device, your website can convert more mobile patients.

Have a Quick Loading Mobile Site

Although more and more companies are offering a 4g solution, not every mobile user opts to pay for the service. Even if someone on a mobile device does have 4g, it may not be available where they are at while searching. The same goes for 3g service as well. The fact is mobile phone service is not reliable for downloading websites because the signal can be going in and out. So having a website that loads as quickly as possible for mobile devices will convert more traffic from local search.

Keep Your Call to Action Mobile Friendly

When working with a mobile friendly website you must make the ‘call to action’ mobile friendly. A ‘call to action’ is commonly a colorful image or word that entices the viewer to click it. On a mobile device you need to be careful where you place your call to action. Keeping it near the top of the page will allow mobile users to find it sooner. However, your call to action must also provide a link to where mobile users want to go. If most of your mobile users have a specific need, the call to action you choose should match this need.

Your dentistry may be found on the top of search engines but your marketing company may not have prepared for the future. As times change and local search grows more advanced in helping targeted customers find small businesses, so do techniques that convert traffic. By utilizing these tips, your dentistry can convert more patients from your dental marketing, but also staying up to date with local search news can keep your dentistry on top and converting in the future.

Local SEO Sites offers dentists a complete web presence, which is optimized for upcoming changes. Created through diverse techniques, a dental web presence from Local SEO Sites will not only draw in more traffic but convert more visitors. Dental marketing services you have read about in this article are offered by our company for your dentistry to thrive online.