3 Steps to Creating Social Media Success for Your Facebook Fan Page

Interacting with potential clients and previous customers on Facebook is the new word of mouth. Before the internet, one person would tell 10 friends about a company they liked or disliked. With most of our casual social interaction taking place online today, word of mouth has changed dramatically. These days, one person shares with hundreds and sometimes thousands of their friends instantly. Whether they had a great experience, a bad experience or no experience with a company, Facebook users are sharing online.

With word of mouth becoming viral it is important to utilize your Facebook Fan Page to become a part of the discussion. By finding content for your company’s Facebook Fan Page that is informative, authoritative and sharable, you can increase your exposure online. Here are the 3 steps you can take to find social media for Facebook marketing success.

3 Steps to Finding Social Media

• Search
• Evaluate
• Interpret

1) How to Find Social Media

Sometimes the information we would like to share is on the tip of our fingertips but we just don’t know. By searching Google News for with a keyword from your industry you can find information that is up to date and relevant. If you are a dentist, you could search the keyword term “healthcare news” to find news articles that are loosely related to your industry. By searching more broadly you can find many more news articles than using a more exact keyword term such as “dental news”. Be careful which article you choose to post on your Facebook Fan Page though.

2) Evaluate the Articles You Find

Now that you have found a few candidates for social media to post on your Facebook, you must evaluate the selections. Make sure the article you are going to post is free of negativity and attractive for your fans to share to their friends.

Articles should come from authoritative websites which you can trust. If you find an article which contains impressive information that you cannot find anywhere else, you may want to hold off until you see others reporting the same info before spreading the news on your Facebook. Also, beware of posting competitors content on your Fan Page by looking through the website thoroughly before sharing their article.

3) Interpret the Article to Your Fans

To show your true authority you must be the first to participate online. When posting your newly found authoritative article, be sure to add your own 2 sentence interpretation. Point out an important part of the article or summarize what you believe the article is speaking about. Adding your own point of view to the post will help fans relate and shows what you feel is important about the article. Be sure to spell check your interpretation as well as reading it over a few times.

Posting Your Article on Facebook

After all 3 steps have been completed you will be ready to post your article. You will want to copy the URL of the article and paste it as a status post onto your Facebook Fan Page. Once you paste the article, give Facebook a minute to pull data from the article. You will notice an image selection box as well as a description of the article you posted. Select the best image for the article, delete the URL you pasted since the title of the article will be linked and add in your interpretation. Now, you are ready to post.

If done properly, these 3 steps will create content on your Facebook Fan Page that is highly viral. Your fans will begin to like your posts which will then show up all over Facebook. Some fans may even share your post on their feed which will increase exposure greatly. By showing your authority and participating online you will be able to grow your presence and community for Facebook marketing success.