Technology is huge for advertising and the Internet has become the marketing tool for every business small or large. Small business owners hear it all the time about how their web presence can attract local customers whether it is through their social networking, search engine marketing or a simple website. Customers and salesmen alike preach to Presidents and CEOs about their web presence, although salesmen will say a company could use some search engine optimization (SEO) and customers just want a way to find the products and services they’re looking for.
7 Ways Web Presence Optimization Can Draw Local Traffic
- NAP: easily found updated contact info including phone number and address
- Citations: directories and business pages for extra exposure opportunities
- Ranking: new traffic from being on the first page of business listings
- Optimization: the more you optimize the better you compete against other local business
- Responsive Design: customers perform cell phone searches on the go
- Social Media: word of mouth through social networking
- Visibility: products, services and extra locations awareness
SEO experts know how important search engine marketing is for a small business because they see them turn into medium and large sized businesses all the time. When there is always up to date information about a company in many different places and an optimized web presence; prospective customers can find and contact them easily. Teamed up with directories and business pages putting their name out there for extra exposure any company can solidify its authority on the web.
Having a business listed is crucial to being found on the search engines but being on the first page of the Google local business listings is a great way of generating new local traffic. Being at the top of Google speaks loudly as your reputation. Once a company can be found on the top of the Google Maps listings they will draw in customers that are new to the area as well including new residents and people visiting or passing through. With all the new traffic and by utilizing some of their previous clients a small business can gain new exposure through word of mouth by simply offering social networking options. When customers are given a way to easily spread the word they will, this is a simple way of branding local businesses.
These are just a few ways that having an optimized web presence can drum up new business locally. Every business owner knows the highest quality traffic comes from being at the top of Google though and there is always competition when trying to target consumers that are looking to buy. The number one way of keeping your web presence optimized is by having an expert from a local SEO company take care of it for you while you take care of your business.