How to Make Your Content Marketing Work
As you already know, online business marketing is all the rage. Most likely you have already joined the club and are making your best efforts to use it to grow your business, but all the while you might be thinking to yourself “is this really working” and “is it even worth my time”? Here’s the thing. It’ll work if you do it RIGHT and YES, it is definitely worth your time.
Being a success with content marketing isn’t necessarily easy. If you’re like many people out there and doubt your ability to create quality content on your own, we’re here to give your self-confidence a little boost and tell you that YOU CAN do it. These basic rules will help get you aimed in the right direction.
Don’t Be Pitch-y
There’s so much information everywhere online that people are always in search of something unique and engaging. Don’t be a bore and sound like you’re projecting sales pitch after sales pitch. Come up with interesting information and present it in a way that shows personality and a little pizzazz. Being entertaining and keeping things fresh is the best way to stay in front when it comes to content marketing.
Create Unique Content… Consistently
Just as building a relationship in person doesn’t happen overnight, creating a relationship online takes time too. But building trust with your audience will lead to even more followers and more customers and is definitely worth your effort and patience. Remember, your blog isn’t likely to become popular immediately. If you work on being consistent and providing worthwhile, entertaining information, you just might be surprised at the payoff. Just don’t expect it to be fast. Good things are worth the wait and this is one of them.
Understand That You Aren’t “All That”
Do you like listening to people who are always talking about themselves? Probably not! Make sure you’re not “that” person who focuses their every word on making themselves (or their business) look good. Instead of always talking about your company, who recently joined your team or your latest accomplishments, try focusing in on things that are more out-of-the-ordinary and unique to show you are for real. Get your followers to really identify with you by telling positive stories that are fun or inspiring to read.
Focus on Helping Your Customers
If you prove that you’re helpful to your customers by blogging about things that are useful to them, you’ll keep them coming back for more. Instead of talking about what will boost you and your company when you blog, focus on what will benefit your customers instead. If you’re able to give hints on how to solve a problem or answer a question for them before they even have to ask, you’re choosing the right topics. In order to create successful content, think more like your customers and less like the owner of the business.
Customers are more likely to like your business if they feel like there’s a connection and that you’re similar in a deeper sense. Be thoughtful, creative and conscious of what you write. And most of all, be believably real.