Google Maps for the iPhone is finally here and with it, a new opportunity for small businesses to be found through a local search. Consumers have been anxiously awaiting the release of the app after Apple removed it as the default on the iPhone. Users disliked Apple’s version so much that many were waiting to upgrade or make any changes to their phone until Google’s release. Within 48 hours of the release, the app was downloaded by more than 10 million people. That is over 10 million people that will be exposed to businesses leveraging local SEO techniques to be found on Google Maps and through Google+.
In order to gain new customers, businesses need to be found through local online searches. Local SEO helps companies be found by listing them with Google. When a person uses Google Maps to search for something like “Sushi”, local sushi restaurants come up – if they are listed correctly. Through Google+ users can review businesses so that the search also pulls up what your current customers have to say. The map feature also lets users click a button to call you, go to your website, and get driving directions. Over 10 million people are using this service to find businesses while on the go. As the user continues to drive or walk the businesses near them will be updated. This is especially effective with people that are new to the area. Through local search, consumers know what businesses are close to them that provide a product or service, exactly when the need it. If your company is listed you will get more business. It is that simple.
Local searches are gaining in popularity as people want to visit businesses in their own backyard. Using Google is an easy way to be found without spending a lot of money on traditional marketing like mailers. Consumers are moving online to find what they need and the benefit of Google Maps is that they have access to all of your information on one screen. Your company information, phone number, website, description, hours, directions, and reviews can all be seen on the mobile screen and read easily. As a business you can update your description and information as needed.
If you are not listed with Google, you won’t pull up on the Google Map search. Your company may come up in an organic search through a web browser but that is not as effective on the iPhone. Users prefer to use apps because they are more convenient. Instead of typing in the address for directions, they can find your business and get directions to you from their current location with one click. The Google Maps feature also provides walking and transit directions, making ideal for businesses located in the suburbs or the big city. If you want to capture more market share, Local SEO can help you be found through Google Maps. Call Local SEO Sites to ensure that you are exposed to more than 10 million iPhone users today.